Thursday, 19 March 2015

Gym to Swim Concept.

Untitled #148

My final project of the year is a 'Dragons Den' style groupwork project. We have to find a gap in the market and develop a design concept to later be presented to several faculty members of the university. Scary stuff. The winning group has the opportunity to be featured in a lingerie magazine which is incredible to competition is high! 
My groups idea is gym clothing that can be transferable to swimwear. Think fashion forward body suits, flattering workout shorts and mis-matched tops that are both supportive and stylish. I know that activewear has undergone a massive update in the last few years but we have been looking into some pretty rad ideas from several brands and developing their idea further. 
I've initially been put in charge of researching and developing a colour pallet, and a website. Hence the activity of this blog lately! For now here is a quick mood board I made to give a slight indication of the brand idea we are hoping to develop.